Recommended SEO Tools, Plugins & Software
You don’t need to spend a fortune on SEO tools and plugins, but some are essential. We run a lean operation here at OPTIMALSAUCE, every tool we use has to earn its place and generate ROI, month in, month out. If you’re interested in the type of tools a content marketing agency uses to work its magic, here’s an overview of our current SEO tech stack.
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FluentCRM Pro
FluentCRM Pro is a self-hosted email marketing and CRM powerhouse for WordPress. It gives you unlimited contacts, advanced automations, deep WooCommerce and LMS integrations, and full data ownership—all for a one-time price that’s a fraction of what you'd pay for tools like Mailchimp, ActiveCampaign, or OptinMonster. No monthly fees. No contact caps. Just full control and serious functionality, baked right into your site.
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Ahrefs
If you do series SEO or client-work, you're either using Ahrefs or SEMrush. Both are excellent, although I do generally prefer Ahref's backlink analysis capabilities. It's brilliant for full stack SEO, from planning to monitoring to reporting.
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Octoparse: The No-Code Scraping Tool
Octoparse is our go-to no-code web scraper when we need to pull structured data fast—without building custom scripts.
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LowFruits
LowFruits.io is a lean SEO tool built for one job: finding easy-to-rank “low-hanging fruit” keywords. Instead of drowning you in features you’ll never use, it highlights search terms where weak, low-authority sites are already ranking—giving you clear, realistic opportunities to climb the SERPs faster.
