User generated content (UGC) is like gold-dust. Google loves it, it adds credibility to your site, it helps with content marketing, and it provides social proof for your products.

And if you’re using WordPress, adding user generated content to your site is as simple as can be.

No code. No editing PHP files. All you need is a few plugins, most of which are free (although you will have to pay for one, but it is well worth the price of entry). It’ll also double as your CRM as well as take care of all your forms.

Plugins Required:

• FluentCRM Pro (Paid)
• Advanced Custom Fields (Free)
• CPT UI (Free)

We ditched Kit and OptinMonster last year, replaced them with FluentCRM Pro, and saved almost $1000 and got more leads and signups than before.

That’s three birds with one stone.

And it’s all you need to unlock UGC superpowers inside WordPress, alongside AFC and CPT UI but given how popular these two plugins are, most you reading this probably already have at least one of them installed.

How To Add User Generated Content To WordPress Tutorial

I could write a wall of text about to how implement user generated content (like reviews, for instance) with bullet points and images, but Dave Swift has literally one of the best tutorials on the web for doing it, so I’ll defer to him instead.

Benefits of UGC For Businesses

Is UGC a good fit for your business? I’ve yet to come across a single operating business that wouldn’t benefit from user generated content, so the answer is simple: yes, user generated content is going to be extremely useful for your business, whatever it may be.

User-generated content is one of the few remaining honest signals in a landscape bloated with brand fluff and AI filler.

Here’s why businesses should be milking it for all it’s worth:

Dirt-Cheap Marketing That Actually Works:

Instead of burning budget on ad creatives no one trusts, let your customers do the talking. UGC slashes content costs because you’re reusing what people are already posting—real photos, real reviews, real-life testimonials. No agency fees, no staged photo shoots.

Built-In Trust Factor:

People trust people, not brands. That filtered product shot you spent $5K on? Nice, but a grainy iPhone video from an actual customer moves the needle more. UGC brings authenticity you can’t fake—and that’s gold in a world that’s allergic to anything that smells like marketing.

Engagement Magnet:

UGC gets people talking. When users see others like them featured by a brand, they’re more likely to chime in, tag friends, or share their own experiences.

Conversion Rocket Fuel:

Slap UGC on a product page and watch your conversion rates climb. Social proof is the digital version of word-of-mouth, and it’s the nudge fence-sitters need to hit “buy now.”

SEO Juice:

Fresh, keyword-rich content? Google eats that up. UGC keeps your site dynamic without you lifting a finger. Every review, comment, and user post adds long-tail SEO value and helps new customers stumble upon you organically.

Creative You Didn’t Have to Invent:

Tired of brainstorming “fresh content ideas”? UGC gives you a steady stream of new voices, new formats, and genuine perspectives. You couldn’t script this stuff and that’s exactly why it works.

And FluentCRM Pro? If you haven’t heard of it or used it, prepare to have your mind blown. It does literally everything you’ll ever need from a modern marketing platform. From lead-generation and capture to newsletter functionality to forms and, yes, even UGC content.

Whatever you’re using now, if you’re on WordPress I can guarantee you that FluentCRM Pro will save you money, grow your audience, and make you more money than your current stack.

I think about covers it for why you should be leveraging user generated content. For us, it is one of the quickest and simplest ways to add authenticity to your product, brand or service. The kind of authenticity that no amount of ad-spend can buy.

In an era where audiences can smell BS a mile away, letting your customers have an actual voice on your platform is a big deal: it sends a message of openness, honesty, and transparency. All the things you want your business associated with, right?

Want help building a content engine that actually scales, secures you more leads, and earns trust? Work with us!
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