Programmatic SEO Benefits? Here’s 9 KILLER Examples…

Here’s 9 programmatic SEO benefits that are not only well known but are also likely already being used by your competitors…

---

Here’s a simple question: would you like more sales / leads / market share without spending a single penny on advertising?

It’s a loaded question because I already know the answer: of course you bloody do!

That’s what everybody wants. 

Businesses large, small, and just getting started all want the same thing: growth – and the more the better!

And this is one area where a properly executed programmatic SEO campaign can REALLY move the needle.

If you want an unfair advantage over your competitors, you’re in the right place:

Programmatic SEO is still criminally unknown and under used in most business circles, even multi-million dollar industries.

This gives you a massive edge over your competition.

And if you’re unsure how or why, here’s 9 simple benefits most companies can expect from a properly executed programmatic SEO campaign…

9 Programmatic SEO Benefits ALL Business Owners Should Know About

1. Scalability and Efficiency

Programmatic SEO allows you to create and optimize a large number of pages automatically, significantly reducing manual effort and time.

You create one template, prepare and compile your data, and using just these two things you can create potentially hundreds or thousands of pages – they can be blog posts, static pages or landing pages. 

This scalability enables you to cover a vast array of keywords and topics that would be impossible (or too costly / time consuming) to handle individually or with a small content team.

Example: Airbnb generated millions of unique landing pages for every city, neighborhood, and landmark where they have listings which allowed it to effectively take over the market in a relatively short space of time.

Then, through effective CTAs, Airbnb was able to convert large numbers of users to download its app. To date, nearly 100 million people have downloaded the Airbnb app for iPhone and Android.

And when they book their next trip, who do you think they do it with? Now to the maths on how much you’d make if you had just 10% conversion rate on 100 million users.

Crazy, right?

All of Airbnb’s growth and all of these downloads was powered, in a very significant way, by programmatic SEO.

More recently, Zillow has been taking the pSEO game to Airbnb, targeting similar keywords to great success.

Two years ago, Airbnb dominated the SERPs, now Zillow is not only matching it but is in some cases beating it for key searches like apartments to rent in Salt Lake City.

Things to Focus On:

• Automated Page Generation: Develop templates that can dynamically create pages based on data inputs.
• Content Quality: Ensure that automated content remains unique, valuable, and relevant to users.
• Consistency: Maintain uniform SEO elements like meta tags, URLs, and headings across all pages.

Why It Works: Automation lets you expand your site’s reach without a proportional increase in resources, allowing you to tap into numerous long-tail keywords and niche markets efficiently.

2. Improved Organic Traffic

What does your business do? Whatever it is there’s a really quick way to get more business: increase your organic traffic. 

And the best part? Organic, as the name suggests, is basically free traffic from Google and other search engines. 

What if you could increase your monthly traffic by 20% or 30% or even 300% in a few months? That’d translate into more business, right? More leads. More sales? 

This is the true magic bullet when it comes to programmatic SEO. If done properly, it can create a huge surge in organic traffic. 

Of course, the emphasis here is on “DONE PROPERLY” – mess it up, either through lazy keyword research, a poorly implemented template, or not having enough, helpful data, and the results can go the other way, with reduced organic traffic and even penalties from Google. 

By targeting a broad spectrum of keywords, especially long-tail queries, you can attract more targeted organic traffic to your website.

From here you create a useful, helpful template – something that is actually informative to use and that answers the search intent.

Once you have this, you implement your data, roll it out, and start testing how your pSEO pages are performing – be sure to give it a couple of weeks.

3. Enhanced User Experience

Google LOVES user generated content (UGC), so if you can build it into your programmatic SEO pages, you’ll not only make them more useful to your potential customers, but Google will also love them too. 

And when Google loves what you’re doing, that means more and more visibility inside its search results which in turn means more traffic to your pages. 

The word of the day here is HELPFUL. 

The helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.

Google

The more helpful and engaging you can make your pSEO templates, the better. In fact, this is oftentimes to difference between successful pSEO campaigns and ones that completely fail. 

IMDB is a great example of this in action; it pulls in all kinds of data about films and TV shows. But its main USP over other, similar types of site? It’s user generated content and aggregated ratings system. 

Before you do anything, think about what type of UGC you could implement in your pSEO pages.

Ask yourself the following questions:

• How would it help the searcher / potential client?
• What value does it offer?
• How will it affect perception of your brand? No one wants a slew of negative reviews of your business and/or products and services.
• How will you inspire people to create engaging UGC?

You’ll need answers to all of these questions before you can successfully implement UGC inside your template pages.

4. Dominance in Long-Tail Keyword Rankings

Most businesses think WAY TO BIG when conducting keyword research, and this is a mistake. 

Going after keywords with huge search volumes isn’t a bad thing, if you have the clout and resources to rank for them. 

Me? I’d rather have 10,000 pages ranking for smaller, more focused long tail keywords than one page ranking for a keyword with 10,000 volume. 

The reason? Let’s do an example. 

Say you have a pet protection system business. You can either try and rank for pet protection system and related terms like best pet protection system. 

Or, you can go after long tail keywords with razor-focussed buying intent with a focussed pSEO campaign, targeting keywords like this: 

• Best pet protection system in [insert location, it can be a town or a city]
• Best pet protection system for [insert animal] near [insert location]

With these two examples above, you could literally target the entire country you operate in, covering every town, city, and village. 

And the best part? The competition for 99.9% of these pages will be almost ZERO. 

But the search intent is highly charged, so if someone in one of the specific areas you’ve targeted types in that query to Google and sees your page, they will almost certainly click through. 

And that’s how you dominate the long tail in your particular niche. 

5. Cost-Effective Content Creation

The average salary for a staff writer in the USA is around $25,000 a year.

An experienced copywriter will set you back $60,000+ a year.

To do content in the traditional way, building out landing pages, blog posts, and pages on your site, you’ll need a TEAM of writers and copywriters. 

Yes, AI has made content creation easier. But pure AI content is utter garbage. You need human oversight and input on ALL written content published on your blog and site – this is NOT something to ignore.

And to do this, you’ll need a team. Teams of writers cost money, even when you go with freelancers or agencies.

With just a small team of writers and copywriters on your books, you could be adding an extra $100,000 a year to your business costs. 

Or, you could go the programmatic SEO route and cover more ground, generate more pages, and drive more traffic for a fraction of the cost of a team of dedicated writers. 

How much less? It depends on the size and scope of your project but pSEO campaigns vary in cost from in and around $3500 per campaign to over $100,000. 

It all depends on your goals, your business, and your objectives.

But the long and short of it is this: pSEO is far more cost effective than running an entire content team of writers and copywriters. 

6. Data-Driven Optimization

To do programmatic SEO properly, you need data – more specifically, a dataset. This is the backbone of everything, so taking time to get it right is of the utmost importance. 

There’s a million and one sites spamming Google with pSEO right now and the vast majority of them get huge spikes in traffic and then crash and burn once Google gets back data on their pages. 

Why? The data sucks. And if the data sucks, your template will suck, and if your template sucks the page will suck and users will not convert or take action. 

See what’s happening here?

It’s sending BAD SIGNALS to Google on a massive scale.

Whenever this happens, the end result is negative: your pages (all of them) lose rankings and your visibility diminishes. 

You NEED to create helpful pages, now more than ever in the age of Google’s Helpful Content Update.

The bad news is that this is the single most hardest aspect of any pSEO campaign, so make sure you ALWAYS consult an expert before implementing anything. 

7. Increased User Engagement

The name of the game with pSEO is to create something people want and / or find useful on a massive scale. 

This is the tricky aspect of a successful programmatic SEO campaign, finding what works for your particular business. 

Taking the time to not only understand what your potential customers are looking for but also understanding the most common pain points they have is of the utmost importance. 

How do you find out what your audience wants? There’s loads of ways to do this: 

• Using tools like Ahrefs or SEMrush to research the most commonly asked questions about your niche / or business. 
• Forums like Reddit, Quora, and niche-specific forums with active members talking about current events and/or products related to your business. 
• Speaking to your existing customers. Find out what they like, what they don’t like, how they found you in the first place. Ask them how you could improve your services or how your operate as a business. 

I could go on, but you get the idea.

User engagement is KEY when doing programmatic SEO, but you’ll only reap the rewards if you provide good content that answers and/or satisfies the searcher’s intent.  

If your template and data are whack, your engagement will be zero and this will send red flags to Google. And trust me, you DO NOT want that to happen.

8. Improved Local SEO Performance

We touched on this earlier. But if you’re a local business or your business targets local areas, pSEO is a brilliant tool for massively expanding your reach in your local area and expanding into neighbouring territories. 

For instance, say you have a custom bike set up business, whereby you provide professional setups for cyclists in your local area. 

With pSEO, you could quickly build out pages that target every local town and city in your state. Here’s some basic examples: 

• Professional bike setup in [insert area]
• Best professional bike setup service in [insert area]
• Bike setup services in [insert area]

As you can see, these pages – providing your template is rock-solid – could quickly allow even a relatively small business to quickly expand into new areas and territories. 

Of course, you’ll need to ensure that you can handle all the additional leads you’ll be getting but that’s the kind of problem most businesses don’t mind dealing with.

9. Competitive Advantage

At last, we’ve reached the end – point number 9. And you know what? I saved the best for last… 

The main advantage of programmatic SEO for the vast majority of companies we work with is the competitive advantage it gives them over its competitors. 

As I noted in the intro to this article, 99.9% of businesses ARE NOT doing pSEO.

Not because they don’t want to, but because they don’t know it is even possible – it’s a knowledge thing. Or, ignorance. Either way, they’re missing out on some truly market-shifting gains.

Programmatic SEO is still a relatively new thing. Not in its usage; it’s been around for as long as there’s been websites. But it has only very recently become something ANY business can implement. 

Back in the day, everything was done manually, so the costs were enourmous. Nowadays, in the age of AI, these costs are coming down to next to ZERO. 

And this is what makes pSEO a massively potent tool for businesses of all shapes and sizes. 

Final Thoughts / Key Takeaways

A well-executed programmatic SEO campaign can deliver substantial benefits to any business, regardless of its age, size or location.

You don’t need to reinvent the wheel with pSEO, just ensure that what you’re creating is valuable to the end user (helpful) and that it answers the search intent. 

If you can do this, and you can build a reliable, well structured database of information to power it, you can unlock massive benefits with a properly implemented programmatic SEO campaign. 

Just look at what Canva, Nomad List, IMDB, and Zapier have achieved in record time with pSEO. 

Wanna see if your business is suitable for programmatic SEO? Get in touch below – we can help you with everything from building a database to creating engaging templates to managing and implementing the entire project from start to finish.