EZOIC vs AdThrive | My Experience Using Both…

By Richard •  Updated: 05/06/21 •  6 min read

In a straight-up comparison of EZOIC vs AdThrive, there isn’t really any comparison – AdThrive is vastly superior with respect to RPM

But there’s a catch.

Not everybody can get onto AdThrive. I was turned down once, then again, and, finally, on my third attempt, I was accepted.

Prior to this, I used EZOIC, and, for the most part, it was OK.

EZOIC has a lot of innovative and unique tech. It also has much lower barriers to entry compared to AdThrive and Mediavine.

I think you can get a site on EZOIC with as little as 10,000 visitors a month; with AdThrive you’ll need at least 100,000 – and then you’ll still need to be manually accepted.

I had a site with 500,000+ visitors a month, and it still didn’t get accepted on AdThrive. With EZOIC, you don’t have this issue – it will accept any site (within reason).

Think of EZOIC like McDonald’s; it’s available to anyone, anytime. It is a huge network. And it is designed for mass usage. AdThrive is more like a high-end restaurant where you have to book, maybe know a few people, or have some clout behind you to actually get in.

EZOIC vs AdThrive RPMs

This is the real reason you’re here, I know.

And the honest truth is that AdThrive wipes the floor with EZOIC – and I really do mean this.

I switched my site over at the end of 2020, from EZOIC to AdThrive, and my RPMs went from around $10 to $12 to almost $30 overnight.

Since then, my revenue from ads has increased in the region of 70% – and I haven’t grown the site much either.

I heard about this prior to switching, but I was dubious. Multiple people, including a fair few known marketing types, told me to switch, that’d it double or triple my revenue.

I didn’t believe them. By this point, I was growing pretty sour on ads anyway – they slowed my site and didn’t deliver that much revenue.

Going in, I was all set to be massively disappointed. But AdThrive blew me away; my revenue increased massively the first month (and this was January, FYI, AKA the worst month of RPMs in the year) and has consistently grown since.

And I haven’t even switched on video ads yet…

My advice? If you can get accepted by AdThrive and you have enough traffic, don’t even think about it – just go with AdThrive. You will make considerably more money than with EZOIC.

But you have to be accepted, and AdThrive manually review everyone – and they’re strict. This is why its RPMs are so good. It ONLY works with a select few elite publishers.

If your site doesn’t get accepted by AdThrive the first time, do not be disheartened. Go away, work on your site, make it better, tweak the design, and then come back and apply again.

As I said, it took me three attempts to get accepted. But I’m glad I persisted as AdThrive has been a game-changer for my business.

Is EZOIC Good For New Sites?

Yes, EZOIC is great for new sites; it has lower barriers to entry, they will do all the setup and installation for you, and you can just get on with your content.

If this is the first time you’ve monetized with programmatic ads on your site, EZOIC makes the switch over really simple – you don’t have to do anything.

Just sign up for an account here, and you’re all set.

EZOIC also has a brilliant analytics tool called Big Data Analytics (BDA) which you get free access to. BDA shows you all kinds of granular details about your site’s metrics, page speeds, RPMs, and more.

BDA is like Google Analytics, just with more emphasis on things like RPMs per page and your most valuable pages (with respect to RPM). It also has real-time data, page speed insights, and it shows you detailed breakdowns of how many ads you have running on each page.

It’s really, really good, basically.

I stopped using GA for about 12 months when I switched over to EZOIC, and that should tell you everything you need to know about how good BDA is…

You also have quite a few novel features to choose from inside EZOIC’s platform; things like its AI ad placement tester which basically moves ad slots around based on the behavior of your visitors.

And because it is powered by AI, it learns over time. The idea here is to reduce the number of ads shown per visitor which, in turn, increases the potential RPM of your page.

At least, that’s the theory.

In my experience, I didn’t see too much difference between EZOIC with AI enabled and my previous provider, a UK company called OKO which doesn’t use machine learning.

EZOIC also has something called a “site speed accelerator” too which is a stack of tools and software that is designed to make your website super-fast. Again, it is a brilliant idea but only when it works; I had nothing but trouble with this feature.

I tried and tried with EZOIC’s site speed tool but it just bricked my site. Even EZOIC couldn’t figure out why.

In the end, I just bit the bullet and got a speed expert in to fix my site.

Bottom line?

If your site is new, you have less than 50,000 traffic a month, go with EZOIC. It will get the ball rolling with ads, get you some money coming in, and then, once you reach 100,000+ you can think about moving to AdThrive.

EZOIC is great for newer sites, but AdThrive is where you want to be once you have the clout as your RPMs will be dramatically higher.

I also really dislike the fact that EZOIC charges you for access to its “premium ads” – I cannot get my head around this. It just stinks. It’s my traffic, why do I have to pay you for better ads!?

Gripes aside, EZOIC is a decent enough platform. Especially if you’re just getting started. EZOIC will do all the heavy lifting, make suggestions, and its customer support is brilliant – you get a dedicated account manager and all of mine were awesome.

But for overall RPMs and earning potential, AdThrive is vastly superior. All you have to do now is figure out how to get accepted.

For newbies, I’d start with EZOIC. You can sign up and view all its features here.


I run multiple blogs and e-commerce stores for a living. I've been doing this since 2014 in a range of niches from tech to music gear and vaping products. This blog is where I share all my wins and losses, so other people don't have to make the same mistakes I did

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